Useful definitions and explanations of company and industry terms.

Aqueous Coating (AQ):

It is used to protect and enhance the printed piece. Aqueous coating is applied to the paper.

Barcode:

A series of vertical bars and spaces that represent any numerical series, most often a correct ZIP Code for the delivery address on a mailpiece. The barcode facilitates automated processing by barcode readers and scanners. A barcode also can be used to convey information for Delivery Confirmation and Signature Confirmation services. Barcodes that may be used for postal processing are POSTNET and UCC/EAN Code 128.

Bindery:

The finishing department, which performs operations on the printed product after it has been printed. The bindery operations are as follows: Folding, Binding, Stitching, Scoring, Perforation, Die Cutting, & Envelope Converting

Binding:

Different methods used to secure loose pages in a book is called binding. Saddle stitch is an example of binding.

Bleed:

Bleed must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product.

Brightness:

Refers to the percent of light reflected back from a sheet of paper as measured by a light meter reading. Contrast is reduced and highlights are not as strong when paper with a lower brightness is used for a printed piece.

Bulk Mail:

Standard Mail or Third Class Mail.

C1S paper:

Paper coated on one side.

C2S paper:

Paper coated on both sides.

Card Stock:

Also called cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 16pt.

Carrier Route:

The address to which a carrier delivers mail. In common usage, carrier route includes city routes, rural routes, highway contact routes, post office box sections, and general delivery units.

CMYK:

The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR

C: Cyan (Blue)
M: Magenta (Red)
Y: Yellow
K: Key (Black)

Coating:

The mixture of clay materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV can be applied to selected portions of the piece, while keeping the rest a matte finish.

Coding Accuracy Support System (CASS):

A service offered to mailers, service bureaus, and software vendors that improves the accuracy of matching to delivery point codes, ZIP+4 codes, 5-digit Zip Codes, and carrier route codes on mail piece. CASS provides a common platform to measure the quality of address matching software and to diagnose and correct software problems.

Consecutive Numbering:

Numbering a form, or a series of printed material where the number changes sequentially from one to another. Example, if the first one has number 201, the second will get 202, the third would be 203 and so on. Here at 4over we do not offer that service.

Crop Marks (Guide Marks):

Lines printed in the margin of sheet that indicates to the cutter and bindery where the finished product should be trimmed. They are also used to show what part of a photo should be used and what part should be cropped off.

Die Cutting:

A specific shape like circle, star, etc (any designs that cannot be done by a straight cut) which is cut by a metal blade. Door hangers are a popular product which requires die cutting.

Direct Mail:

Another name for advertising mail sent to targeted markets. It can be any mail class, but it is usually Standard Mail.

Dots Per Inch (dpi):

A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Our electronic (digital files) have to have a resolution of at least 300 dpi. Anything less than that is considered as low resolution and may appear blurry when printed.

Embossing:

A process of imprinting an image by applying pressure to the back side of a material to change the surface, giving it a three dimensional or raised effect. Embossing can be referred to as raised lettering.

Finished Size / Trim Size:

The size of a printed product after all production operations have been completed.

Finishing:

Operations to a document after it has been printed. The finishing operations could include bindery work such as, folding, trimming, binding, die cutting, inserting or any post press process that must be completed.

Flat Size:

The size of a printed product after printing and trimming but before any finishing operations that affect its size, such as folding.

Folding:

The process of bending printed sheets in a specific area.

Full Bleed:

Printing that goes to the edge of all four sides of the page.

Gloss Finish:

A coating on paper that provides a higher reflection of light, which results in a shiny appearance. Gloss coatings reduce ink absorption, which allows excellent contrast and color definition.

Gloss Paper:

Paper with a gloss finish, usually used for higher quality printing. Examples are 100lb gloss cover. 

Hickey:

A spot on a printed sheet that appears as a small white circle with ink in the center, caused by particles such as dirt, dust, or bits of paper.

Ink Jet:

A printing technology in which liquid ink is sprayed through tiny nozzles onto the paper in a pattern of dots, forming the image on the paper. 

Insert:

A letter, card, or similar item placed inside another mail piece (host piece).

Line-of-Travel (LOT) Sequence:

A sequence required for some Enhanced Carrier Route and carrier route rates in which mail pieces are arranged by ZIP+4 codes in the order in which the carrier serves the route. The mail pieces are sequenced in delivery order.

Margin:

The non-printed areas around the image area of a page.

CMYK:

The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR

C: Cyan (Blue)
M: Magenta (Red)
Y: Yellow
K: Key (Black) 

Offset Printing:

The transfer of an inked image from a plate to a blanket cylinder, which in turn transfers the image to the printing material as it passes between the blanket and the impression cylinder and pressure is applied. Also referred to as offset lithography. Here at 4over use offset printing.

Open End Envelope:

An envelope with an opening along its short dimension commonly referred to as catalog style.

Open Side Envelope:

An envelope with an opening along its longest dimension commonly referred to as booklet style.

Overruns / Overs:

The quantity of items produced over the quantity that was originally ordered. Also referred to as any paper spoiled in the process of printing. For example if our batch is 1000 quantity batch we always overrun 150-200 sheets.

Pantone Matching System (PMS):

A registered name for an ink color matching system used to compare, match and identify specific colors. To do so we use a pantone book. It contains pantone colors with their closest CMYK values.

Paper Grain:

The direction in which the fibers line up during the manufacturing process. It is easier to fold, bend, or tear the paper along the same direction of the fibers. Cut sheet laser printers generally use long grain paper in which the grain runs parallel to the long side of the paper, resulting in better performance through the laser printer.

Perfector:

A printing press that can print on the front and the back of the paper in one pass through the press.
Perfecting:

The process of printing both sides of a sheet of paper in the same pass through the press.

Perforation:

Creating a series of holes so that the paper can be torn more easily along the line that is formed. Postage stamps and tear-off cards are common products that require perforation.

Pixel:

The smallest unit of a digitized image created by a digital device, such as a computer, camera, or scanner. Pixel is short for “picture element.” The more pixels per inch the better the resolution. On computer monitors, the display is divided into rows and columns containing thousands or millions of pixels. Each pixel is composed of three dots representing the three color channels of red, green, and blue light that are necessary for creating a color image on computer monitors and television screens. Because of their small size, the pixels appear to merge, simulating a continuous tone image, but when magnified they appear to be tiny square blocks of light, as shown in the illustration.

Postage:

Payment for delivery service that is affixed or imprinted to a mail piece, usually in the form of a postage stamp, permit imprint, or meter stamp.

Permit:

Authorization required to mail without affixing postage. A postage imprint, also referred to as an indicia (The imprinted area in the upper right corner of the mail piece that indicates postage payment), is used instead. An advance payment is made to the post office and postage payment is deducted from that deposit.

Presentation Folder:

We offer different kinds of presentation folders, Inner pocket with round cut corner: (1 or 2, left & right pockets are optional) Inner pocket with straight cut corner: (1 or 2, left & right pockets are optional) Business card slit, left or right is also optional.

Presort:

The process by which a mailer groups mail by ZIP Code so that it is sorted to the finest extent required by the standards for the rate claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is prepared. Not all presort levels are applicable to all mailings.

Proofs:

A copy of the artwork representing the finished product. It is used for review and approval. Here at QuickStream we offer two types of proof.

1. PDF proof. PDF proof is an electronic proof.

2. Epson Proof. Is a printed proof, which also called hard copy proof it is a 80%-85% match with the final printed product and it is sent through mail for the customer to approve before the job is printed.

Proofread:

Checking a proof for errors or discrepancies from the original copy.

Register Marks:

The printed marks used to align color separations for printing so that each color registers with each other.

Resolution:

The measurement of output quality expressed in pixels (dots) per inch on a computer monitor or dots per inch on printed media. For example, a monitor displaying a resolution of 800 by 600 refers to a screen capable of displaying 800 pixels in each of 600 lines, which translates into a total of 480,000 pixels displayed on the screen. When referring to printed media, a 300 dpi (dots per inch) printer for example, is capable of outputting 300 dots in a one-inch line, which means that it has the ability of printing 90,000 distinct dots per square inch (300 x 300).

RGB:

The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will produce a washed out appearance. 4over does not check files for RGB. That responsibility falls to the customer before submission of the files.

Saddle Stitching:

The method of binding the pages of a section where the folded pages are stitched through the fold from the outside, using a wire staple (stapling).

Scoring:

A crease applied, in a straight line, to a sheet of paper to allow it to fold easier and more accurately.

Skid / Pallet:

A wooden platform used to hold stacks of paper or cartons. Used to store or ship materials or finished products.

Spiral Binding:

Book binding that consists of a spiral wire or plastic that is wound through holes. Also referred to as coil binding.

Spot Coating / Spot UV:

Coating paper only in specific areas as opposed to all over coating. In a Spot UV job the job gets a UV coating in only specific areas and does not get any AQ coating in any other places. Spot UV can be referred to as spot varnish.

Spot Color:

Printing with one or more solid colors, generally black ink is used with the addition of other colors. It is used to add highlight and add color to a printed product without having to print with four-color process.

Trim:

The process of cutting the product to its finished size. The excess that is cut off is also referred to as the trim.

Turnaround Time:

The accumulated time between receipt of an order and completion of the finished product.

UV Coating:

A liquid coating applied to the printed piece, which is then bonded and cured with ultraviolet light. This coating is used to provide a protective coating to the printed image. Please note that you CAN NOT write or imprint on a UV coated jobs.

Varnish:

A thin, liquid protective coating, either matte or glossy, that is applied to the product. It adds protection and enhances the appearance of the product. It can be applied as an allover coating or it can be applied as a spot coating.

Zip:

Zipping is a way to compress electronic files.  A compressed file is considered “zipped.”

ZIP Code:

A system of 5-digit codes that identifies the individual post office or metropolitan area delivery station associated with an address. ZIP+4 is an enhanced code consisting of the 5-digit ZIP Code and four additional digits that identify a specific range of delivery addresses.