wifi marketing

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Does your guest WiFi bring customers in the door?

Bring more customers into your business:

  • Use customer visit behavior captured by WiFi to build smarter audiences.
  • Activate media to target audiences that look like your best customers across the internet.
  • Measure in-store successful campaigns and optimize for visits, not clicks.


Keep your customers coming back:

  • Capture customer profile info and visit behavior through your guest WiFi.
  • Automatically send smart emails in response to customer visits to build loyalty.
  • Measure the success of your campaigns by knowing real results when a customer actually walks through the door. 

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did you know?

 Up to 62% of businesses report customers spend more time in their locations if WiFi is offered. 


The same studies show about 50% of customers spend more money during each visit when WiFi is available.  

  

There are more mobile devices on the planet than humans. All those people and all those devices are looking for the same thing a clear WiFi signal


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What are the benefits of WiFi marketing?

Contact Collection:  It doesn’t require customers to fill out any physical comment cards and employees don’t have to constantly ask if they want to sign up for mailing lists. Compared to traditional methods, WiFi marketing platforms build customer lists 5x faster.


Realtime Results:  WiFi marketing connects communication programs with in-store results. It can show how many customers visit in response to email, text messages, even social advertising. This information is invaluable for offline businesses that want to understand the returns on their marketing spending.


Targeted Communication:  One of the largest advantages digital marketers have is the ability to segment customers by a range of demographic and behavioral variables. WiFi marketing allows businesses to build useful customer segments around profile characteristics and visit behavior. Businesses can then connect customer databases to the email marketing platform of their choice, or use the native email marketing functionality included with many WiFi marketing platforms, to create and deliver targeted emails. 


Marketing Automation:  Messages can be set up and sent automatically following each customer visit. This is exceptionally useful for people who are too busy to stay on top of sending out marketing emails. It also allows messages to be sent when triggered by specific events or visit behavior. For example, welcome messages can be sent out to first-time customers automatically. Birthday, anniversary and holiday offers can be sent without having to schedule them.


Reputation Management:  Keeping ratings high on review sites is extremely important. 90% of consumers read online reviews before visiting a business. And not just any review will do. Bright Local reports, “49% of consumers need at least a four-star rating before they choose to use a business.” 


WiFi marketing can be used to more immediately understand customer experience, and act on it in a more timely way than with traditional comment cards. By using guest visits to trigger an invitation to share feedback, merchants can hear from guests while they’re still onsite and respond to problems before they result in negative reviews.

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What is WiFi marketing?

One of the biggest challenges that retail businesses face is connecting online marketing, where they now spend a huge portion of their budget, with the offline results when a customer walks through the door. WiFi marketing solves this problem in an elegant way.


Once people sign on, WiFi marketing turns free WiFi hotspots into a marketing platform that automatically tracks customer visits, builds rich customer profiles, targets communication more precisely and directly measures in-store impact. 


In addition, WiFi marketing can provide the measurement many brick-and-mortar businesses need to prove their online marketing spend is worth the investment. 


By tracking customer behavior, a WiFi marketing platform allows merchants to see which emails or ads resulted in a customer visit. WiFi marketing provides physical stores with the data collection and digital marketing opportunities online businesses have been using successfully for years. 

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How does WiFi marketing work?

WiFi marketing uses a free hotspot to automatically record customer visits and build a rich database. Merchants get a more complete picture of who their customers are, and use this information to engage them with communication that is more relevant and timely.


When customers log onto a network, they’ll reach a landing page where they are invited to share their email address or other profile information in exchange for access.


Once they agree to the terms of service, the WiFi marketing system will associate the contact information with their device. Each device has a unique media access control (MAC) address. It allows the WiFi router to identify that specific device anytime it connects, and by extension, anytime a customer returns. 


One reason WiFi marketing is such a powerful tool is that communication can be driven by both customer profile information and visit behavior. Messages can be targeted based on any combination of the two: to reach new guests after their first visit, send them a personal message for a birthday or anniversary, recognize their loyalty after a certain number of visits, or invite them back if they haven’t been in for a while. Messages can be created ahead of time and sent out automatically in response to guest visits, or created to target a  specific group and sent in a batch. 


With WiFi recording visits, businesses are able to connect the in-store effectiveness of every piece of communication. They are able to measure how many customers respond to their messages, not just in terms of open rates and click-throughs, but who actually walks through the door.

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did you know?

 Up to 62% of businesses report customers spend more time in their locations if WiFi is offered. 


The same studies show about 50% of customers spend more money during each visit when WiFi is available.  

  

There are more mobile devices on the planet than humans. All those people and all those devices are looking for the same thing a clear WiFi signal


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Does your WiFi bring customers in the door?

QS WiFi is the relationship engine that helps you know what your customers do in the real world, so you can keep them rushing back for more.  


Boosted Contact List

QS WiFi turns your WiFi network into an automated contact collection tool—effortlessly growing your customer list 5x faster than before.  


Automated Marketing  

It’s time to truly understand your customers—send messages that are automatically triggered by your guests’ unique visit behavior. 


Transparent ROI

Don’t rely on open rates and social media to guess the effectiveness of your online marketing—QS WiFi shows you which messages bring customers through your door.

Does your guest WiFi bring customers in the door?

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 Bring more customers into your business:

  • Use customer visit behavior captured by WiFi to build smarter audiences.
  • Activate media to target audiences that look like your best customers across the internet.
  • Measure in-store successful campaigns and optimize for visits, not clicks.


Keep your customers coming back:

  • Capture customer profile info and visit behavior through your guest WiFi.
  • Automatically send smart emails in response to customer visits to build loyalty.
  • Measure the success of your campaigns by knowing real results when a customer actually walks through the door. 

What is WiFi marketing?

How does WiFi marketing work?

How does WiFi marketing work?

image85

One of the biggest challenges that retail businesses face is connecting online marketing, where they now spend a huge portion of their budget, with the offline results when a customer walks through the door. WiFi marketing solves this problem in an elegant way.

Once people sign on, WiFi marketing turns free WiFi hotspots into a marketing platform that automatically tracks customer visits, builds rich customer profiles, targets communication more precisely and directly measures in-store impact.

In addition, WiFi marketing can provide the measurement many brick-and-mortar businesses need to prove their online marketing spend is worth the investment.

By tracking customer behavior, a WiFi marketing platform allows merchants to see which emails or ads resulted in a customer visit. WiFi marketing provides physical stores with the data collection and digital marketing opportunities online businesses have been using successfully for years. 

How does WiFi marketing work?

How does WiFi marketing work?

How does WiFi marketing work?

image86

WiFi marketing uses a free hotspot to automatically record customer visits and build a rich database. Merchants get a more complete picture of who their customers are, and use this information to engage them with communication that is more relevant and timely.

When customers log onto a network, they’ll reach a landing page where they are invited to share their email address or other profile information in exchange for access.

Once they agree to the terms of service, the WiFi marketing system will associate the contact information with their device. Each device has a unique media access control (MAC) address. It allows the WiFi router to identify that specific device anytime it connects, and by extension, anytime a customer returns.

One reason WiFi marketing is such a powerful tool is that communication can be driven by both customer profile information and visit behavior. Messages can be targeted based on any combination of the two: to reach new guests after their first visit, send them a personal message for a birthday or anniversary, recognize their loyalty after a certain number of visits, or invite them back if they haven’t been in for a while. Messages can be created ahead of time and sent out automatically in response to guest visits, or created to target a  specific group and sent in a batch.

With WiFi recording visits, businesses are able to connect the in-store effectiveness of every piece of communication. They are able to measure how many customers respond to their messages, not just in terms of open rates and click-throughs, but who actually walks through the door.

Does your guest WiFi bring customers in the door?

Does your guest WiFi bring customers in the door?

Does your guest WiFi bring customers in the door?

image87

 Bring more customers into your business:

  • Use customer visit behavior captured by WiFi to build smarter audiences.
  • Activate media to target audiences that look like your best customers across the internet.
  • Measure in-store successful campaigns and optimize for visits, not clicks.


Keep your customers coming back:

  • Capture customer profile info and visit behavior through your guest WiFi.
  • Automatically send smart emails in response to customer visits to build loyalty.
  • Measure the success of your campaigns by knowing real results when a customer actually walks through the door. 

did you know?

Does your guest WiFi bring customers in the door?

Does your guest WiFi bring customers in the door?

image88

Up to 62% of businesses report customers spend more time in their locations if WiFi is offered.

 

The same studies show about 50% of customers spend more money during each visit when WiFi is available.  


There are more mobile devices on the planet than humans. All those people and all those devices are looking for the same thing a clear WiFi signal

OUR WiFi marketing

image89

One of the biggest challenges that retail businesses face is connecting online marketing, where they now spend a huge portion of their budget, with the offline results when a customer walks through the door. WiFi marketing solves this problem in an elegant way. Once people sign on, WiFi marketing turns free WiFi hotspots into a marketing platform that automatically tracks customer visits, builds rich customer profiles, targets communication more precisely and directly measures in-store impact.     

In addition, WiFi marketing can provide the measurement many brick-and-mortar businesses need to prove their online marketing spend is worth the investment. By tracking customer behavior, a WiFi marketing platform allows merchants to see which emails or ads resulted in a customer visit. WiFi marketing provides physical stores with the data collection and digital marketing opportunities online businesses have been using successfully for years.


Keeping ratings high on review sites is extremely important. 90% of consumers read online reviews before visiting a business. And not just any review will do. Bright Local reports, “49% of consumers need at least a four-star rating before they choose to use a business.”     


WiFi marketing can be used to more immediately understand customer experience, and act on it in a more timely way than with traditional comment cards. By using guest visits to trigger an invitation to share feedback, merchants can hear from guests while they’re still onsite and respond to problems before they result in negative reviews.

How does OUR WiFi marketing work?

image90

WiFi marketing uses a free hotspot to automatically record customer visits and build a rich database. Merchants get a more complete picture of who their customers are, and use this information to engage them with communication that is more relevant and timely.  


When customers log onto a network, they’ll reach a landing page where they are invited to share their email address or other profile information in exchange for access.  


Once they agree to the terms of service, the WiFi marketing system will associate the contact information with their device. Each device has a unique media access control (MAC) address. It allows the WiFi router to identify that specific device anytime it connects, and by extension, anytime a customer returns.   


One reason WiFi marketing is such a powerful tool is that communication can be driven by both customer profile information and visit behavior. Messages can be targeted based on any combination of the two: to reach new guests after their first visit, send them a personal message for a birthday or anniversary, recognize their loyalty after a certain number of visits, or invite them back if they haven’t been in for a while. Messages can be created ahead of time and sent out automatically in response to guest visits, or created to target a  specific group and sent in a batch.   


With WiFi recording visits, businesses are able to connect the in-store effectiveness of every piece of communication. They are able to measure how many customers respond to their messages, not just in terms of open rates and click-throughs, but who actually walks through the door.